
I have a friend who is addicted to
Craigslist’s Missed Connections.
If you’re unfamiliar with Missed Connections, it’s a portion of the wildly popular online classifieds site that deals with romance sparked (then lost). Ideally, they involve encounters within large cities between to individuals who’d like to reconnect: strangers making conversations in coffee shops, one-time make-out partners who lose each other in a loud club, gay strangers who have had sex in Holt Renfrew dressing rooms. Missed Connections, in my opinion, are a fantastic idea: in large, dense, often impersonal cities, Craig (and his List) has carved a niche community based on the economy of hope (and the currency of dreams!).
Functionally, the effectiveness of Missed Connections degrade significantly: they’ve become a vessel for the desperate and perverse. Most Missed Connections were never even connections to begin with; they’ve become an online medium for the thoughts that occur while undressing strangers on the street. Most postings simply detail a few minor details of complete strangers: ‘red hair,’ ‘blue dresses,’ ‘bikes.’ They never seem to imply that so much as words were exchanged – most just admit to a good eye-fuck. Non-descript locations, such as the ever popular ‘Starbucks’ or ‘the subway during rush hour’ are revealed, and the posts generally end with coy questions such as, ‘coffee?’ Below is a pie chart, taken from
Brooklyn Ramblings, breaking down the most frequent locales for Missed Connections.

Though I check them daily – in vain, mostly for girls I've met at
Moby concerts – for postings that match my description, is much of a surprise that many of these postings fail their intended purpose?
Now: of my friend. He, much like myself, was a long-time passive observer to Missed Connections; and, this is not a problem, as it’s certainly nice to seek an oasis of recognition in sterile, overcrowded urban areas. I became particularly concerned, however, when he started becoming an
active participant.
As stated previously, I have no problems with writing in Missed Connections if connections were truthfully forged. However, when you start actively posting, several times a week, I start to become concerned. If you’re posting about every conversation, every time a flirtatious glance returned, or every attractive passerby, you are entering into the cyclical Culture of Futility.

Wayne Gretzky one said, in perhaps his best-renowned quote, that “you miss 100% of the shots that you don’t take.” And Gretz isn’t wrong – most of the time. But in the game of romance, you simply cannot jump at every perceived opportunity. Once you’ve posted a Missed Connection, and experienced the joy of anonymity, it just encourages you to post more. And more. And more. Eventually, your criteria for posting a Missed Connection loosen; standards are lost. And you will keep on posting. And posting. About your neighbours. About your friends. About the vaguely attractive girls who work at fast-food chains. You are taking 100% of your shots. But you aren’t achieving success. But, you keep throwing shit on the wall in the hopes that it will stick. It’s bound to stick sometime, right?
Wrong. In greedily searching – and posting – for forced connections, you are creating both a psycho-social roadblock and an aura of desperation. This, as previously mentioned, is what defines the Culture of Futility. Despite the fact that you are continually putting in effort into your romantic life, there is very little to show for it. You become more desperate. You start to sweat harder. You begin to clam up around members of the opposite sex. It becomes noticeable in your posture. In the way you eat a sandwich. In the
angle of your hat. And, ultimately, you are becoming more sentient of fact that your

efforts are not bearing any rewards.
Isn’t this beginning to sound just a tad bit like
Marxist alienation?
See, for most endeavours we undertake in life, we can expect an effort to reward ratio; and that’s a fairly logical attitude to adopt. But the pursuit of love is completely irrational, and one of the few instances where effort has absolutely no relationship to success (despite protests from that goofy, top-hat wearing dude from The Pickup Artist has to say - I mean, look at the guy. This is why
The Game is the only, and I mean only, embarrassing book one can possibly own).
As the wonderful
Exploding Hearts jubilantly proclaim, the more you pretend, the more you are ‘a pretender at the game called love.’
Similarly, for musicians, commercial success and widespread popularity are not directly related to effort. Many musicians try – and do they ever try – to hop musical trends until one of them yields them success, fame, and groupies. By trying dif

ferent genres, it is assumed that they’ll somehow snag onto collective playlists.
Treble Charger, a once highly respected, but middlingly-successful, Southern Ontarian indie rock outfit (who, at one point, released an Electronic Press Kit with a zine directory – can you get cooler than that?), rode the coin-operated rodeo horse of trend-hopping straight into oblivion. Seeking success, Treble Charger, led by an eyelined, egotistical, pineapple-coiffed hobbit named Greig Nori, morphed their earlier psychedic noodling into a more polished, post-grunge pop style (evidenced, notably, in their single ‘American Psycho’). And, truthfully, their new style half-suited them.
But Nori wasn’t finished. Following the adoption-and-success of then-protégés
Sum 41, Nori began hearing the second hand of his musical career, and biological clock, ticking down. In an embarrassing moment of sheer panic, Nori then charted Treble Charger closer and closer to Sum 41’s style and aesthetic, functionally making his largest influence a band half his age (and a band that he coddled to success).
In re-inventing Treble Charger three times in a half decade, Nori essentially ruined his band’s legacy, tarnishing any hope for future success. In fact, in his continual reincarnation within the music industry, he even managed to adopt, and destroy, Toronto’s second best hardcore band of all the modern era –
No Warning.** Nori’s relentless, kamikaze approach to musical glory had no bearing on his, or Treble Charger’s, success; his efforts completely undermined his authority and artistic legitimacy.
To Wayne Gretzky, I offer the following advice: in love and music, sometimes you miss a full 100% of the shots you take; the impact of effort is negligible. And to my Missed Connections-addicted friend, I offer the following advice: please do not become Greig Nori.
** Of note: Apparently Nori manages Broken Social Scene. What?